The SINS Of Greenwashing
My friend Eric Snow also known as “Vermont PR Guy” recently wrote about the marketing sins of “Green- washing.” Green-washing is defined as the act of misleading consumers about the environmental practices of a company or the environmental benefits of a product or service.
95 per cent of consumer products claiming to be green are committing at least one of the “sins” of greenwashing
Read his article here. Original Sin
Eric is a respected thought leader in the public relations field of communications and his fairly new blog Verdant Communications which deals with sustainable living is a well written, enjoyable and educational read.