Green Products that Are Not Green

By Robert Robillard on Energy Saving

Green Products that Are Not GreenStudy: 95% of Green-Marketed Products Are Not That Green

Study: 95% of Green-Marketed Products Are Not That Green According to TerraChoice only 5% of the 5,300 products they examined were truly Green.


TerraChoices’ 2010 report called “Sins of Greenwashing” found some form of greenwashing in more than 95% of consumer products labeled as “green.” The study examined close to 5,300 home and family care products, including building and construction, toys, office, house wares, and health and beauty. Each product’s environmental claims were weighed against guidelines from the FTC, the Competition Bureau of Canada, and the ISO 14021 standard for environmental labeling, and findings were organized and identified using TerraChoice’s “7 Sins of Greenwashing.” A larger portion of construction products [40%] compared to the study average of 27.4% committed the “sin of the hidden trade-off,” This is when they focused on one small aspect and ignored others.

The report found the most common single-benefit claims referred to “air quality,” “energy,” and “recycled content.” To view the full report and their major findings , click here.


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About the author

Robert Robillard

Carpenter / Remodeler / Editor

Rob Robillard is “The Concord Carpenter” Rob is a builder, general contractor, carpenter, woodworker, and editor of Concord Carpenter and ToolBoxBuzz As a General Contractor and carpenter, Rob owns and operates Concord Carpenter LLC. A full-service remodeling and construction company. Rob is a recognized leader in home building best practices and a source for how-to information for building professionals. On this website, Rob covers all aspects of home construction, building science, home improvement, woodworking, remodeling, and some of the best product and tool reviews. Rob is in charge of our Tool and Product Review series - Concord Carpenter Videos where we post all of our tool reviews and video tutorials. Rob approaches remodeling and building construction with a pragmatic and problem-solving approach. He enjoys using his knowledge and experience to help and educate building professionals as well as DIYers on best practices in the construction and remodeling industry. He's a strong advocate for "raising the bar" in the construction trades and promoting the trades to youth. #BeAMentor #Green2Great Craftsmanship, quality, and pride guide his journey on this channel The Concord Carpenter's motto: "Well done is better than well said!" : Read more about Rob

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