Small-Business Owners Struggle To Be GREEN

By Robert Robillard on Contractor Advice

Economy Makes It Tough To Be Green

According to a Wells Fargo/Gallup Small Business Survey, one in three small-business owners say the economy has impacted their plans to become more “green,” and fewer think their customers would be willing to pay more for environmentally friendly goods and services today (27%) than thought that was the case about two years ago (43%).

Becoming More Green:

Given the perception that fewer customers value being environmentally friendly in the current economy, it is not surprising that fewer owners (37%) are taking steps to show their customers they are environmentally friendly than was the case in 2007 (47%).

Still Making an Effort to Be Green:

Although small-business owners perceive less demand for “green” goods, about half say their companies are doing as much as possible (18%) or everything that can be justified by cost (33%) to help the environment.

Small-business owners’ perceptions that their customers are less willing to pay more for environmentally friendly products and services are most likely correct. Current economic conditions seemed to have changed consumer views of the economic growth versus environmental preservation trade-off.

READ MORE and see charts

Source: Gallop. Dennis Jacobe, Chief Economist
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About the author

Robert Robillard

Carpenter / Remodeler / Editor

Rob Robillard is “The Concord Carpenter” Rob is a builder, general contractor, carpenter, woodworker, and editor of Concord Carpenter and ToolBoxBuzz As a General Contractor and carpenter, Rob owns and operates Concord Carpenter LLC. A full-service remodeling and construction company. Rob is a recognized leader in home building best practices and a source for how-to information for building professionals. On this website, Rob covers all aspects of home construction, building science, home improvement, woodworking, remodeling, and some of the best product and tool reviews. Rob is in charge of our Tool and Product Review series - Concord Carpenter Videos where we post all of our tool reviews and video tutorials. Rob approaches remodeling and building construction with a pragmatic and problem-solving approach. He enjoys using his knowledge and experience to help and educate building professionals as well as DIYers on best practices in the construction and remodeling industry. He's a strong advocate for "raising the bar" in the construction trades and promoting the trades to youth. #BeAMentor #Green2Great Craftsmanship, quality, and pride guide his journey on this channel The Concord Carpenter's motto: "Well done is better than well said!" : Read more about Rob

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