Using Customer Surveys To Improve Value

By Robert Robillard on Contractor Advice










Using Customer Surveys

Is it me or is everyone jumping on the bandwagon and using customer surveys?

About a year ago I found a website called Survey Monkey. This site has a very basic version that is free.

In today’s business environment companies cannot afford to lose a single profitable customer. Surveys allow you to determine what your customer’s value.

Once this information is known, you can make decisions that focus on and improve on this value. We need to listen more to our customers!

Surveys are a great way to learn how you’re doing and show if your customers perceive value in your service.

Here are a few things surveys can help us identify:

1. What are customers’ perceptions of your product or services?

2. How will you improve customer satisfaction?

3. What is the likelihood that your current customers will use your product again?

4. How are you viewed in relation to your competitors?

5. Are you making decisions based on what your customers want or what you think they want?

If you’re running a small business like mine, check out Survey Monkey’s free survey.

You may also enjoy my posts on my survey results.

1. What YOU really want . . . in customer service

2. Choosing a contractor

3. Looking for a work? Look harder at your referral base!


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About the author

Robert Robillard

Carpenter / Remodeler / Editor

Rob Robillard is “The Concord Carpenter” Rob is a builder, general contractor, carpenter, woodworker, and editor of Concord Carpenter and ToolBoxBuzz As a General Contractor and carpenter, Rob owns and operates Concord Carpenter LLC. A full-service remodeling and construction company. Rob is a recognized leader in home building best practices and a source for how-to information for building professionals. On this website, Rob covers all aspects of home construction, building science, home improvement, woodworking, remodeling, and some of the best product and tool reviews. Rob is in charge of our Tool and Product Review series - Concord Carpenter Videos where we post all of our tool reviews and video tutorials. Rob approaches remodeling and building construction with a pragmatic and problem-solving approach. He enjoys using his knowledge and experience to help and educate building professionals as well as DIYers on best practices in the construction and remodeling industry. He's a strong advocate for "raising the bar" in the construction trades and promoting the trades to youth. #BeAMentor #Green2Great Craftsmanship, quality, and pride guide his journey on this channel The Concord Carpenter's motto: "Well done is better than well said!" : Read more about Rob

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