Marketing Plan

By Robert Robillard on Contractor Advice

Generating Business Leads With a Marketing Plan:

As a remodeling contractor who has been fairly busy during the economic recession I can attribute my good fortune to a good work ethic, reputation and pro-active marketing efforts.

A huge reason I have been able to stay busy is I have a plan in place to generate consistent lead opportunities. You can sit back and wait for the phone to ring but it just will not happen.  Having a marketing plan does not cost alot of money but it does take work.

Effective and pro-active marketing plan steps you an take to help with lead generation.

  • Call all former customers by phone every 6 months.
  • Send an email newsletter to your entire customer base, personal contacts you met but did not buy once a montelephoneth.
  • Send out a post card or letter to the neighbors of any project you are working on. Do this before during and after the project.
  • Offer a referral program for anyone who sends you a referral.
  • Train your employees and subs how to refer your company. Supply them with company business cards.
  • Place a nice looking job sign at the job site.
  • Take progress pictures of your jobs and post on Facebook several times a week. Make sure there are links back to your website.
  • Write a blog post minimum 4 times a month and send out links to your clients and circle of influence. Write about how you are solving a current client’s problem or something unique.
  • Update your website monthly with new and relevant content. If you are not inclined to do so outsource to a professional.
  • Get a website and business Face book, Linked In page up and running.
  • Join a networking group like BNI, or a chamber of commerce. Typically these groups will link to your website and refer your services.
  • Ask your customers to write reviews about you online.
  • Ask for testimonials and be sure to have a testimonial page on your website.
  • Ask your customers and friends to like you on face book and subscribe to your blog.
  • Develop and Implement a process to earn referrals from your customers. Note; most contractors fail or forget to ask their customers for referrals. If you don’t ask you will not get! A good rule of thumb is every time your client is happy that is a good time to ask for a referral.
  • Join a chamber and attend one or two social events a month.

Remember the days of the having folks filling up your voice mail with leads. To be successful generating leads you need to have a marketing plan, be pro-active and put yourself out there. The phone will not ring on it’s own.

Good luck!


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About the author

Robert Robillard

Carpenter / Remodeler / Editor

Rob Robillard is “The Concord Carpenter” Rob is a builder, general contractor, carpenter, woodworker, and editor of Concord Carpenter and ToolBoxBuzz As a General Contractor and carpenter, Rob owns and operates Concord Carpenter LLC. A full-service remodeling and construction company. Rob is a recognized leader in home building best practices and a source for how-to information for building professionals. On this website, Rob covers all aspects of home construction, building science, home improvement, woodworking, remodeling, and some of the best product and tool reviews. Rob is in charge of our Tool and Product Review series - Concord Carpenter Videos where we post all of our tool reviews and video tutorials. Rob approaches remodeling and building construction with a pragmatic and problem-solving approach. He enjoys using his knowledge and experience to help and educate building professionals as well as DIYers on best practices in the construction and remodeling industry. He's a strong advocate for "raising the bar" in the construction trades and promoting the trades to youth. #BeAMentor #Green2Great Craftsmanship, quality, and pride guide his journey on this channel The Concord Carpenter's motto: "Well done is better than well said!" : Read more about Rob

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