Low Cost Marketing
Simple Marketing Strategies You Can Employ:
I always tell my fellow contractors that it’s super important to get face time with customers.
Face time might be a well timed card, a holiday card, a postcard or simply a seasonal email. Just to get my name in front of them. Of course “real” face to face time is still the best way to practice low cost marketing and often leads to more work.
I started to think of other low-cost ways to market my business. If I gave you a bunch of lemons would you make lemonade?
Low Cost Marketing: Ways To Market Yourself:
1. Become a thought leader in your trade.
Write educational articles for blogs, trade journals, newspapers, and other publications that reach your audience. Join several chat sites and start posting expert advice to solve problems or answer questions.
3. Business Cards:
Hand out a business card and talk about the services you provide with someone everyday.
4. Blog or Website:
Start a blog and write about what you do.
5. Invest in your customers:
Put more time and effort into your existing customers, this is by far the best low cost marketing you can do. After all they are the one’s who continually hire you and are your best chance for more work.
6. Develop your sub-contractors:
Promote and work toward a better relationships with your subcontractors, architects, real estate brokers and designers. Many, many referrals come from them and they are your best opportunity for new work.
7. Start emailing your past clients:
Develop an email list of past and present clients, even people whom you provided estimates but did not work for. Get in the habit of emailing them once or twice a year promoting your services. Maybe even offering seasonal DIY or maintenance tips.
8. Website photos and testimonials:
Get a website up with photos of your work, testimonials and contact info!!!
9. Phone Book:
Utilize free business listing sites like the white pages.