Low Cost Marketing

By Robert Robillard on Contractor Advice


Simple Marketing Strategies You Can Employ:

Not all of us have a marketing or advertising budget. Many times it’s tough to make your small business stand out, here are a few low cost marketing tips you can employ.

I always tell my fellow contractors that it’s super important to get face time with customers.

Face time might be a well timed card, a holiday card, a postcard or simply a seasonal email.  Just to get my name in front of them. Of course “real” face to face time is still the best way to practice low cost marketing and often leads to more work.

I started to think of other low-cost ways to market my business.  If I gave you a bunch of lemons would you make lemonade?

 Low Cost Marketing: Ways  To Market Yourself:

1.  Become a thought leader in your trade.

Write educational articles for blogs, trade journals, newspapers, and other publications that reach your audience. Join several chat sites and start posting expert advice to solve problems or answer questions.

2. Get A Brand:
Make sure the name of your company is legible in your logo, stationary and job signs. Some logos use such fancy lettering that the company name is difficult to see or read.

3.  Business Cards:

Hand out a business card and talk about the services you provide with someone everyday.

4.  Blog or Website:

Start a blog and write about what you do.

5.  Invest in your customers:

Put more time and effort into your existing customers, this is by far the best low cost marketing you can do.  After all they are the one’s who continually hire you and are your best chance for more work.

6. Develop your sub-contractors:

Promote and work toward a better relationships with your subcontractors, architects, real estate brokers and designers. Many, many referrals come from them and they are your best opportunity for new work.

7. Start emailing your past clients:

Develop an email list of past and present clients, even people whom you provided estimates but did not work for. Get in the habit of emailing them once or twice a year promoting your services. Maybe even offering seasonal DIY or maintenance tips.

8. Website photos and testimonials:

Get a website up with photos of your work, testimonials and contact info!!!

9.  Phone Book:

Utilize free business listing sites like the white pages.

10.  Job site sign:
Get a job site sign and use it.

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About the author

Robert Robillard

Carpenter / Remodeler / Editor

Rob Robillard is “The Concord Carpenter” Rob is a builder, general contractor, carpenter, woodworker, and editor of Concord Carpenter and ToolBoxBuzz As a General Contractor and carpenter, Rob owns and operates Concord Carpenter LLC. A full-service remodeling and construction company. Rob is a recognized leader in home building best practices and a source for how-to information for building professionals. On this website, Rob covers all aspects of home construction, building science, home improvement, woodworking, remodeling, and some of the best product and tool reviews. Rob is in charge of our Tool and Product Review series - Concord Carpenter Videos where we post all of our tool reviews and video tutorials. Rob approaches remodeling and building construction with a pragmatic and problem-solving approach. He enjoys using his knowledge and experience to help and educate building professionals as well as DIYers on best practices in the construction and remodeling industry. He's a strong advocate for "raising the bar" in the construction trades and promoting the trades to youth. #BeAMentor #Green2Great Craftsmanship, quality, and pride guide his journey on this channel The Concord Carpenter's motto: "Well done is better than well said!" : Read more about Rob

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