The SINS Of Greenwashing

By Robert Robillard

My friend Eric Snow also known as “Vermont PR Guy” recently wrote about the marketing sins of “Green- washing.”  Green-washing is defined as the act of misleading consumers about the environmental practices of a company or the environmental benefits of a product or service. 95 per cent of consumer products claiming to be green are committing at…

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Paslode TetraGrip

By Robert Robillard

Paslode® TetraGrip™ Sub-Floor Fastening System I’m sitting in my hotel room in Orlando and chomping at the bit to tell you what Paslode has done.    As many of you already know I’m a huge fan of paslode’s forward thinking and innovation with cordless and pneumatic nailers.  This year they are celebrating twenty-five years of nailer…

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DaVinci Roofscapes® Offers Largest Roofing Color Selection in Industry

By Robert Robillard

DaVinci Roofscapes® recently introduced eight new colors and eight new color blends to their impressive offering of durable polymer slate and shake roofing tiles. With the addition of these colors, the company now offers the largest roofing color selection in the industry with a total of 49 colors and 28 standard color blends. New polymer…

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Concrete Rings will Help Oysters

By Robert Robillard

UNEDITED TRANSCRIPT: AS SCIENTISTS, BUSINESSES AND RESIDENTS SEEK TO REMEDY THE NEGATIVE ENVIRONMENTAL IMPACTS OF THE HUGE OIL SPILL IN THE GULF OF MEXICO, IT IS CLEAR THEY MUST ALSO ADDRESS SOME OF THE GULF’S LONGSTANDING PROBLEMS. EVEN BEFORE THE BP WELL STARTED SPEWING OIL, THE GULF REGION STRUGGLED WITH POOR WATER QUALITY, LOSS OF…

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Water Heater Shopping Tips

By Robert Robillard

Tip For Buying A Water Heater Most people I know wait until their water heater breaks or leaks before they put any thought into researching or buying a new one. This emergency type of buying often leads to haste and compromises. Take the time to learn what your options are.  There are several types of…

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Compact Fluorescent Bulbs

By Robert Robillard

Compact Fluorescent Bulbs CFL’s Think about this statement.  Installing five Compact Fluorescent Bulbs in your home can save you approximately $150.00. Compact Fluorescent light bulbs are more energy-efficient than regular bulbs because of the different method they use to produce light. Incandescent Bulbs Regular bulbs (also known as incandescent bulbs) create light by heating a filament inside…

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Bondera Tile Mat

By Robert Robillard

Bondera Pressure Sensitive Adhesive It’s no secret that adding custom tile to a home can increase its value and style, but for many homeowners tiling is not a DIY project. Tiling Made Easy Working with traditional adhesives such as mortar and mastic can be cumbersome and time consuming for even the most seasoned do-it-yourselfers and…

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Green Products that Are Not Green

By Robert Robillard

Study: 95% of Green-Marketed Products Are Not That Green Study: 95% of Green-Marketed Products Are Not That Green According to TerraChoice only 5% of the 5,300 products they examined were truly Green. GreenWashing TerraChoices’ 2010 report called “Sins of Greenwashing” found some form of greenwashing in more than 95% of consumer products labeled as “green.”…

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