Looking for work? Look harder at your referral base!
Which of the following would prompt you to contact a contractor for a project?
95.5% selected, “referral as the most important factor.”
81.8% selected, “reputation in town.”
27.3% selected, ” job site sign.”
13.6% selected, ” lumberyard referral.”
13.6% selected, ” Internet search.”
0% selected, ” Truck lettering.”
0% selected, “Chamber of commerce.”
I’m sure this response is no surprise to anyone. But who’s doing the referring????
I’m the first to say that my existing clients are a great source of referrals. The difficult challenge, as contractors, is that our existing clients don’t think of us every day! As a result, they are not our best chance for a referral.
Fellow Contractors Refer the Most
The best referral sources are the businesses that sell to the same target customer.
Just as we try to attract the end-user of our services we should be educating, motivating and solicit referrals from our fellow tradespeople.