When you’re dealing with prospective clients, it’s all about preparation and communication. We all want to improve our business and be the best in the industry. Your old-school binder with past before and after photos shows off your craftsmanship but how do you really get homeowners’ attention? Be a contractor who shows that you care.
Word-of-mouth is where your marketing is happening. You could have the top sales team, but moms talking to their neighbors about the quality of your work, and the extra care you showed during their kitchen remodeling projects is what really sinks in with your potential referrals.
It’s All In The Prep:
It begins with preparation. I’m not talking about laying down plastic or measuring the square footage of the bathroom. It’s the personal touch, such as knowing your clients’ health problems or remodeling concerns and incorporating them into your plan. You want to make sure they are comfortable throughout the remodel because you believe in livable remodeling. Their health is your top priority because you are a clean contractor. In fact, 68 percent of homeowners who have completed a remodeling project were displeased with how dust was managed, according to a study by MMR Research Associates, Inc. No mother of a two year old wants mildew, mold and asbestos or drywall particles circulating in the air while her children are watching TV in the living room. Show her you care, ask questions and put yourself in her shoes.
Capture Airborne Dust:
Eliminating dust while it’s airborne is the safest way to remove hazardous particles from the air. You know the potential dust storm ahead of you, and that keeping your homeowner’s family safe from toxins in their home is what makes or breaks the project. Make sure you have the latest technology, such as BuildClean Dust Control System. It shows that you are serious about dust control and will take the kinds of extra preventative measures to make sure their indoor air quality is unaffected by the remodel.
Promote Clean Contracting:
Ok, now you’re a clean contractor. How do you promote it? Here are four tips to communicate your newfound status (for free!):
- Showcase your work on Houzz: Upload before and after pictures to your idea books and ask your clients to review you and their experience. Although you cannot control worth-of-mouth marketing, you can display how happy your customers were throughout the entire remodeling experience.
- Use promotional pamphlets: The more relatable information you give homeowners, the more it shows that you care about their well-being. Visit http://buildclean.com/homeowner/tips.php to view homeowner tips and ways to promote how you are taking the next steps to livable remodeling with BuildClean.
- Boast on social media: Be the hero. Show off how you care and post content around the idea of livable remodeling. Making your audience aware of the potential short-term and long-term health problems you are preventing puts you a step ahead of the competition. The more eyes on your marketing, the higher chance of organic growth.
- Make livability a separate entity: You create promotional pamphlets to promote your overall business, why not promote how you eliminate 90 percent of airborne dust from your clients’ homes? You made the investment to better the homeowner experience, now make it known!
Becoming a clean contractor is like wearing a stethoscope on the job site. You have a handle on the pulse of your projects with the right tools to achieve a high-quality remodeling experience. You set yourself apart from the competition and will reap the return business in the end. Read more Best pactices for removing remodeling dust.