Visualization Software: Access to Real-Life Images Makes a Powerful Sales Tool
Salespeople in a variety of industries are taking advantage of dramatic improvements in technology to make it easier to present complex product lines and quicken the process from the initial meeting to the completed sale. The most exciting of these advancements is “visualization software,” a powerful tool that gets customers what they want: information delivered simply and quickly.
Many industries have long been on board and have realized the benefits of using the technology. Remodelers are playing catch-up, but can now access products like Therma-Tru’s Picture PerfectTM Virtual Designer, which helps homeowners visualize what doors will look like on their actual home, and other tools like “My Saved Doors,” which takes visualization a step further by allowing customers to save images of their favorite doors and share them via social media like Facebook and Twitter.
Visualization software takes the adage “a picture is worth a thousand words” and plays it in spades in a variety of industries. For example, ClosetMaid® uses the technology extensively to create virtual 3-D closet spaces that convincingly show the customer how much more functional his new closet will be. A hair salon can upload a customer’s image and show her what she would look like as a brunette – making it much easier for her to boldly take the leap. Landscape designers have used it for years to show site plans – even to show how the area will look a decade later when the plants have matured. Consumers love the idea, because it lets them proceed with confidence.
Therma-Tru’s Picture Perfect™ Virtual Designer software allows you to upload a picture of a home and “try on” various door styles to help visualize the end result.
To help simply the shopping process, the “My Saved Doors” feature on Therma-Tru’s website allows homeowners to ask their friends to rate and comment on their favorite door styles.