Sears, in an effort to expand sales of its Craftsman tool line, will now be making these tools available through select Ace Hardware stores. The goal is to quickly roll out the line to all 4500 locally owned and operated Ace stores.
To accomplish this approximately 100 Ace stores will begin a brief phase 1 test in May. Under the first phase of the agreement, qualifying Ace Hardware stores will be able to sell the Craftsman brand including hand tools, portable power tools, compressors, wet/dry vacs and tool storage.
Following this, Ace will promote a number of Craftsman products, giving all 4,500 Ace stores the opportunity to offer the Craftsman brand to customers in June.
source: Wall Street Journal
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