The Importance of Branding

By Robert Robillard on Contractor Advice

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What’s Your Brand?

With so many people and businesses looking for work, having a strong personal brand has become a priority.

What’s your personal brand identity?

Regardless of who you are, your age, position, or the business you happen to be in, all of us need to understand the importance of branding.

Why do people pay $4 for a cup of coffee when they could just as easily buy a similar product for $1.50? The answer my friend is branding…the power of a brand.

A great brand is not about touting features and benefits. It’s about connection on an emotional level. It’s about loyalty that defies logic. The question is, how do you build that type of brand?

Were responsible for our own companies: “ME, MYSELF & I, INCORPORATED.”

To be in business today, our most important job is to market the brand called YOU. It’s a simple concept but hard to do.

Social media tools like Twitter, blogs, Linked-in and websites have leveled the playing ground and have enabled us to reach incredible heights.

Personal branding describes the process by which we as individuals and business owners differentiate ourselves from the competition by identifying and articulating our individual competency and value.

In this way, we should be trying to become thought leaders in our field, to become recognized among peers and mentors for our innovative ideas, and to demonstrate competency.

Enhancing our reputation as experts in our field, establishing a reputation of reliability and credibility with our peers and customers all help advance our business and career.

Perceived VALUE is key 

Ask yourself:

  • Is there anything about your company that makes people fall in love with it?
  • Are your customers emotionally connected to your company?
  • Is it easy for a client to leave your company?

You want your customers or associates to think of you different than your competition. You or your business need to be an entity that consistently demonstrates a strong, reliable, able and constantly producing good value for them!

That’s your brand:  Value, Differentiation and Marketability!

Personal branding typically begins with establishing an inventory of core competencies, expertise, demonstrated abilities, and existing level of recognition, informed by market research or feedback.

What’s your brand?

 


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About the author

Robert Robillard

Carpenter / Remodeler / Editor

Rob Robillard is “The Concord Carpenter” Rob is a builder, general contractor, carpenter, woodworker, and editor of Concord Carpenter and ToolBoxBuzz As a General Contractor and carpenter, Rob owns and operates Concord Carpenter LLC. A full-service remodeling and construction company. Rob is a recognized leader in home building best practices and a source for how-to information for building professionals. On this website, Rob covers all aspects of home construction, building science, home improvement, woodworking, remodeling, and some of the best product and tool reviews. Rob is in charge of our Tool and Product Review series - Concord Carpenter Videos where we post all of our tool reviews and video tutorials. Rob approaches remodeling and building construction with a pragmatic and problem-solving approach. He enjoys using his knowledge and experience to help and educate building professionals as well as DIYers on best practices in the construction and remodeling industry. He's a strong advocate for "raising the bar" in the construction trades and promoting the trades to youth. #BeAMentor #Green2Great Craftsmanship, quality, and pride guide his journey on this channel The Concord Carpenter's motto: "Well done is better than well said!" : Read more about Rob

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